Splash (Previously Splashthat) Review: Feature, Pricing and Alternative

Splash formerly known as Splashthat is one of the leading event marketing companies known for its design flexibility and automation. However, many users feel that Splash’s interface is outdated and clunky which affects the user experience. 

If you’re looking for a complete Splash review, then you’ve come to the right place.   

Let us help you find out what services they offer, what their competitive edge is, and which company provides similar services but better. 

What is Splash?

Splash is an event marketing platform that offers virtual, hybrid, and in-person events. Splash helps businesses send emails, manage attendees, and configure workflows to plan and execute events with a centralized platform. With Splash, administrators can easily set performance benchmarks and synchronize data.

Splash’s unique design functionality proposes built-in templates that employees can use to create event specific websites and emails. Team members can also create registration forms with custom fields to enter attendees’ details, such as name, job title, and email.  Splash claims to combine data, intelligent automation, and design to offer event marketing services.

Splash permits organizations to integrate their platform with other third-party solutions as well. With its Android and iOS mobile applications, users can manage registration processes remotely with ease. Users can get the annual subscriptions via phone, community forum, documentation, and other measures. 

Splash Key Features

1.  Registration

Splash provides a comprehensive suite of features enabling users to create registration pages, host event main pages, deliver emails, and manage guest check-ins. Its offerings include both  mobile and  desktop app, catering to users’ preferences for accessibility and convenience. 

The platform’s Guest List feature allows users to track every response, status change, and registration question answer, with seamless synchronization to CRM and messaging platforms, facilitating consistent and transparent communication across teams.

Users benefit from the platform’s intuitive interface and the ability to tailor registration processes to suit their specific needs. Additionally, the platform ensures data integrity and security, fostering trust and reliability among users.

However, it’s important to note that Splash does have limitations when it comes to handling complex registration scenarios involving multiple concurrent sessions. 

This is what one user had to say about  Splash on G2:

“There is currently no interface to create multi-page events. In order to achieve a multi-page (or multi-tab) event registration you need to create separate event pages as a workaround which can be labor intensive. There is also no mobile app for event attendees, but they have a great partnership with Guidebook that integrates with the product.” – Jessica L, Mid-Market

Whereas, vFairs offers dedicated scheduling tools to manage concurrent sessions within an event. Attendees can view the schedule and register for specific sessions they want to attend. It also integrates ticketing systems, allowing you to create different ticket types for each session, controlling access and attendee flow.

2. Design

With Splash, users can start designing for every screen and touch point. Whether your team has professional design knowledge or not, Splash makes it easier for everyone to design and create fully customized event websites and emails.

Splash also has a content management system that makes it easier to create and manage the event assets while maintaining your brand image. Users can live-edit the marketing material which is also mobile friendly. Rest assured, Splash’s events look great on every device.

Users also have access to built-in email template designs created by Splash’s design team. You can make your own designs and save them for the future. The built-in design templates are fully customizable according to each client’s requirements. Therefore, users can easily make their own branded websites and emails.

However, a user has mentioned that designing anything on Splash can be tiresome. 

This is what a user review for Splash on G2 states:

“The design! It always looks beautiful when the finished product is in place. But designing the pages can be an absolute slog. There is no simple way to move anything, adjust any sizes, change any colors, etc.” Jordan W – Executive Assistant

vFairs, on the other hand, offers a complete step-by-step guide on how to use features, how to customize them, and how to make your event branded. vFairs offers numerous designs and templates to choose from and complete customization. 

3. Marketing

Splash offers RSVPs to build profiles of your attendees and their guests. This helps the users capture audience data easily. Users can optimize every touch point of registration forms, smart guest lists, and email communications all under one platform.

With Splash’s marketing feature, clients can add custom fields according to their preference and get consistent data capture with required fields.  

Here are a few things they offer under the marketing feature:

• Automate personalized event invites, reminders, updates, follow-ups and more with Splash’s invitation automation.
• Identify and segment target audiences with intuitive filters that help segment audiences for multiple events.
• Easily curate and promote multiple events with Splash’s white label event calendars for programs, campaigns, and series.
• Events become mobile-friendly with Splash. The poster-style summaries of your event page provided by Splash are easily shareable via text, email, or social.
• Users have a choice to add automatic markup which makes it easier for your events to get discovered without a developer.
• Splash offers enterprise ticketing for paid events with delivery options, order limits and control ticket availability.

However, a Splash user on G2 mentioned that with the Splash tool, invites go directly into the junk emails. He had to integrate with other tools such as Gem to send a huge number of emails. 

‘My one big gripe with the Splash tool is that invites go to the junk email box of attendees’ inbox. So we use Splash to send and track RSVPs, but then have to pull all comms after that into individual emails or Gem. Also, the mobile version does not work with my phone, either for editing or viewing pages.” Administrator in Information Technology and Services

vFairs seeks to provide its clients with easy techniques and tools. vFairs does not prefer clients integrating other applications because of a glitch in our platform. Therefore, it sends test emails out to our sample recipients before sending them out in bulk. This helps the vFairs team analyze if there’s a problem with the email format. The goal is to make sure attendees get the emails directly in their inboxes. 

4. Workflow

With Splash workflow, users can stay on brand, own their data, and empower their teams to do more than expected. With workflow, data can be kept clean and accessible with this workflow with data standardization and accurate reporting.

Splash workflow also offers:

• Flexible, role-based user permissions help the users show and manage event campaigns.
• Users can create spectacular event pages in minutes and automate reminders, event invites and follow-ups for emails.
• Splash helps users control cross-department messaging to make sure your team does not miss out on any important update.

According to a Splash user on G2, creating a site can take up to three weeks at Splash.  Since time is crucial to clients, three weeks is too long to wait. 

“Want to set up your site? They take 3 WEEKS to get your instance created. I manage multiple accounts in Splash and am very well versed, but they still require on-boarding every time, mostly so they can collect money on it I’m assuming.” Agency in Marketing and Advertising

vFairs makes sure the processes are easy and quick for our clients.  Our project managers are 24/7 available to help clients with onboarding. Therefore, the processes are quicker with their help. 

5. Integrations

With the integration feature, users can connect their systems and automate their workflow with Splash. It offers comprehensive API documentation and  tech-support that ensures reliable implementations.

With Splash integrations, you will be able to:

• Measure return on investment (ROI) and show business impact with event data integration. Splash integrates with leading CRM’s, attendee tracking systems, and marketing automation platforms.
• Enjoy flexibility and integrate easily with Splash technology.
• Benefit from enterprise data security that is tested by external security professionals.

In spite of that, a few reviews at G2 show that some users have faced issues with integrations, especially in the case of Salesforce and Zoom. 

“Some integration issues with Zoom have been frustrating but we’ve found a workaround.” User in Information Technology and Services

“There are some limitations sometimes when it comes to mapping with Salesforce but again, the support team always aims to help solve problems here. The Zoom integration is also not working correctly yet but it has just been launched so I expect it to improve.” Carla R, Mid-Market

vFairs, on the other hand, is known to provide seamless integration with many platforms such as Salesforce, Marketo, Oracle, and more. Our project managers also make sure to deliver a step-by-step walkthrough of each process.  

6. Analytics

Analytics provide a smarter way to use event data. With Splash, users can translate their event data into actionable insights that can directly improve ROI and the marketing strategy.

Splash’s analytics and insights can help the users with:

• Understanding and interpreting event performance with custom data dashboards and real-time data visualizations.
• Helps generate insights with engagement tracking, and attendee intelligence with Splashthat’s Experiential CRM. Users can filter, sort, and track attendee engagement with this CRM.
• Automatically synchronize the event’s data across all systems in real-time. 

On the contrary, a Splash user at G2 mentioned that reporting with Splash is complicated and it is highly dependent on filters. 

“Reporting could be a little easier and less filter dependent. Customizable letters are difficult to copy to further events and ‘stages’ functionality could be a bit better.” Guilherme M – Data Manager

But vFairs delivers in-depth reporting. We offer features such as individual user journeys, real-time metrics dashboard, exhibitors stats, post-event reports. 

Splash Pros & Cons

1. Flexibility and Automation

Splash is known to be an extremely versatile platform for in-person, virtual, and hybrid events. It is great at uniting registration, communications, list management, and experiential events all under one platform. Many users have rated Splash to be a great all-in-one event marketing platform.

The flexibility and automation of Splash’s platform build a luxury event experience for its users. With the customization options available, users have the options to design their own branded event programs. Splash helps companies measure, market, and scale their event programs in a comprehensive manner.

For non-designers, Splash’s user interface works as a guide to provide duplicate templates when creating multiple events. One G2 user wrote:

“I like the flexibility and the automation of certain tasks as well as the customization options to build a luxury elegant event experience. The user interface for non-designers (like myself) as well as the ability to duplicate existing templates is key when creating multiple events.” – Shari A., Public Relations Director

2. Ease of Building Websites

Splash offers various tools that help convert the user’s event page and build it efficiently and effectively. Many users have rated Splash as an event marketing platform that offers ease of building websites.

With Splash, everyone on the client’s team can create an event website without any programming knowledge. It is quick, extremely user-friendly, and saves time. With hundreds of options to choose from, users can also enjoy the built-in templates or can easily create one with their own brand guidelines.

Attendee tracking is easier with Splash, and users can export their information to use in other platforms without any hassle.

“I like that anyone on my team can create an event website in no time without any programming knowledge. They have beautiful templates to use or you can create one with your brand guidelines. Makes creating repeat events a breeze! The emailing platform is even better, you can WYSIWYG emails and very quickly create templates to use again and again.” – Matthew M., Event Manager

3. Extensive Integrations

Splash excels in its integration capabilities, offering robust API documentation and dedicated technical support for seamless and reliable implementations. Its ability to integrate with essential platforms like Zoom, Salesforce, Marketo, HubSpot, and Greenhouse streamlines the connection between ATS and CRM systems, significantly reducing manual tasks in tracking the applicant lifecycle. 

Additionally, Splash facilitates performance forecasting and goal-setting, enhancing operational efficiency and strategic planning.

Splash is a deadly combination of great planning and an incredible event platform experience, with that one G2 user wrote:

“Splash is a great tool for organizers and designers. The designers I’ve worked with are big fans of the variety of tools available to them within the platform. The platform itself is pretty easy to navigate once you’ve had a chance to make yourself familiar with it. The technical teams I’ve worked with have commented on the constantly growing list of integrations.” – Verified User in Marketing and Advertising

Cons

Here are some cons you must consider if you’re planning to hire them for your next event:

1. Not Easy to Set Up

Users have shared that Splash was not user-friendly enough to set up. Some have also experienced problems with specific aspects of the platform like editing and formatting content. Users feel that the platform is rigid, and it takes a few in-depth training to be able to adjust things according to your requirements.

“Sometimes the integrations can be tricky to set up and the documentation online on certain subjects can be tricky to find.” Michael P – Marketing Operations Manager

“Splash can sometimes be a little tricky when it comes to editing or formatting. There are just some features that make it difficult for the user to adjust small things. It’s pretty rigid and you really have to know your ins and outs to successfully and quickly adjust things.” User in Computer Software

In comparison, vFairs is user-friendly, and easier to set up. Users have also reviewed vFairs as a brand that fulfills their needs more than Splash does. vFairs offers continuous support throughout the initial phases of a client’s onboarding process. vFairs helps each client walk through the processes to assist them with setting up their event platform.

2. Virtual Platform is a Work in Progress

A user at G2 feels that Splash’s virtual platform looks great and feels as if it would work proficiently, but there are consistent bugs that hinder the user experience. 

“The platform looks like it should work great, but there were consistent bugs.” Matthew M – Event Manager

This issue can become a big problem if the client’s primary event type is a virtual one, and there is no consistent solution for issues such as unstable video connection with the audience. 

“I would only shy away from it if your primary event type is virtual and you have no other solution for stable video connection with your audience.” Matthew M – Event Manager

On the other hand, vFairs is known for its steady virtual platform that offers a great virtual event experience. vFairs also provides 24/7 assistance to ensure you do not face any blockers during the course of your event journey.

3. Built-in Design Templates Need an Upgrade

A Splash user at G2 mentioned that the built-in email design templates look old-fashioned and clunky. 

“The lack of custom email templates. They all look dated and kind of clunky. They don’t match the landing page experience.” Shari A – Senior Public Relations Manager

Another user noted that a lot of the themes available are not appropriate for logo placement which proves to be a challenge for the clients. The logo either ends up being too large or too small. User suggests that Splash should make amendments to their design templates and integrate new features such as making edits to headers and footers.  

“Also, a lot of the current themes are not great for logo placement which has proved a challenge in the past, as they always end up too small. Perhaps more additions of header and footer options would help?” User in Information and Technology 

Splash Pricing

Splash’s pricing is straightforward. They offer four packages: Free, Basic, Pro, and Enterprise. Following are the details of each pricing plan:

a) Free Plan

The free plan is for personal use and occasional small business events. It limits the users with how much they can utilize the marketing platform. The free plan includes branded registration forms, mobile check-in app, guest list management, contacts management with import and export, and basic design templates for emails and websites.

b) Basic Plan

The basic plan starts at $12,500/year and is perfect for individuals and small teams. The basic package does not include the advanced features. It offers full features of registration, analytics, and integrations.

c) Pro Plan

The pro plan is for more design and access control and starts at $19,500/year. The pro plan offers complete access to all the features except for a few advanced ones. With this plan, your team will have complete access to their design studio.

d) Enterprise Plan

The enterprise plan is for solutions and workflows at scale but they haven’t mentioned any specific pricing. However, with this plan, users have complete access to the basic and the advanced features.

Final Verdict

All in all, we’d agree that Splash is one of the most popular yet useful event marketing platforms available. Users seem to really enjoy their services however, there are a few aspects of Splash where they are lagging.

Splash needs an upgrade when it comes to built-in design templates and virtual event platforms. These upgrades can improve the overall user experience. Users have also found Splash to be difficult to set up.

When compared to Splash, users have rated vFairs as a more user-friendly platform. They find vFairs is easy to set up and administer. We provide continuous support throughout the setting up process for each client to make sure they understand how to navigate. With a 24/7 customer support system, vFairs is always ready to lend a hand.

vFairs: Splashthat’s Better Alternative

10 Reasons Why vFairs is a Great Splash Alternative 

1. Backed By Experience

vFairs has hosted hundreds of successful events over the years, be it in-person, hybrid or virtual. Since vFairs is an event platform that is backed by years of experience and successful execution of hundreds of events, it is quite evident that it is a better option when compared to Splash.

2. Virtual Events Like No Other

With vFairs, your participants will never feel like they’re at a virtual venue. vFairs virtual platform provides dynamic lobbies, custom avatars, and 3D designs that give it the actual venue effect. vFairs provides a unique experience when compared to Splash.

3. Extensive Customization Options

vFairs empowers event planners to create unique experiences with extensive customization options. Design a branded event website, personalize registration forms, and tailor virtual booths to reflect your brand and resonate with your audience. From the overall look and feel to specific functionalities, vFairs allows you to craft an event that stands out.

4. Ease of Use

Managing complex events shouldn’t require complex software. vFairs prioritizes user experience with an intuitive interface designed for effortless navigation. Regardless of your technical expertise, the platform’s user-friendly design ensures a smooth learning curve. This allows you to focus on the creative aspects of your event and delegate technical tasks to the platform’s intuitive functionalities.

5. Data-Driven Decisions with Real-Time Insights

vFairs goes beyond event execution. Gain valuable first-party data with detailed reports that track attendee engagement, session popularity, and overall event performance. Monitor real-time performance at a glance with a consolidated backend dashboard. vFairs even offers AI chatbots as an additional tool to enhance attendee engagement and gather valuable data through interactions.

6. Seamless Integration for a Cohesive Experience

vFairs is built for a cohesive experience.  Unlike some platforms with clunky integrations, vFairs products are natively built to work together seamlessly. This means individual products, like the lead capture app, can function independently or connect flawlessly with the virtual event platform.

7. Seamless User Experience

vFairs offers a 3D virtual environment with animated avatars and event gamification. With continuous upgrades, vFairs makes sure that there is nothing hindering the user experience.

8. User-Friendly Platform

vFairs is an excellent alternative for Splash because vFairs is known to be a user-friendly platform for both attendees and hosts alike. It is extremely easy to navigate with the support provided by their team. 

9. A Remarkable Project Management Team 

vFairs assigns a Project Manager and its team to each client to make sure they get all the support they need.

10. Free Project Management Support

vFairs understands that planning a successful event can be demanding.  To ease the burden, they offer complimentary project management support. This dedicated support ensures a smooth and successful event execution by providing guidance and assistance throughout the planning process.

vFairs vs Splash

The comparison between Splash and vFairs, according to G2 reviews, depends on a combination of factors.

What Next?

Want to know how vFairs can take your event to a whole new level? Request for a demo today to start your vFairs journey.