How Event Planners Use Virtual Event Platforms To Provide Top-Tier Event Services

Virtual events are all the rage these days. And for good reason. They’ve helped organizations across various industries achieve unprecedented reach and exposure, while still maintaining a strong social networking element. 

Considering their incredible success, event planners can utilize virtual event platforms to provide high-impact event services for their clients.

Organizing events for years, vFairs has arranged some of the most successful virtual events, paying special attention to rich visuals and seamless interaction. From virtual food exhibitions to virtual job fairs, vFairs has unlocked success for several brands and helped them grow with dynamic virtual events.

Here’s a look at some of the event services success stories. 

1. CRDN’s RAREfest 20202 Virtual Conference

A pioneer in the rare disease community, the Cambridge Rare Disease Network (CRDN) was unable to host their annual RAREfest in 2020. Being forced to move online, they were worried about losing the vibrancy and festivity of their trademark event in a virtual event. 

With vFairs, not only were they able to preserve their colorful visuals and vibrant aesthetic, but they were also able to reach a global audience, taking their local event to 41 countries.

The features that made this possible for them were:

• A realistic design for a virtual event.
• Easy event navigation with marked halls in a visually-rich lobby.
• Enhanced exhibitor exposure with customized booths and the poster hall.

2. Harbor Wholesale’s Virtual Food Exhibition

Harbor Wholesale organizes food exhibitions to connect retailers with food vendors. Having to move their events online, they risked losing vendor confidence and sales with an unconventional food exhibition. 

However, with vFairs, they beat all of their previous sales records and helped vendors connect with several retailers.

Here are the features that made this possible:

• An immersive virtual event that mimicked in-person events.
• Easy event branding with the vFairs customization options.
• High engagement with the networking tools like chat and Q&A sessions.
• More informed performance tracking with an intuitive dashboard and KPIs.

3. Cornell University’s Education Fair

Cornell University wanted to make their education fairs easier to attend and more inclusive. They also wanted a cost-effective and eco-friendly way of hosting thousands of prospective students and their parents. This is why they took their education fair online with vFairs. 

With a virtual education fair, they were able to:

• Host a global audience without asking prospects to travel to Ithaca, New York.
• Make their event accessible to those with visual impairments with accessibility features like audio-to-text, color contrast, and text enlargement. This also lowered the cost Cornell incurred when making their physical events accessible.
• Cut down on the event cost without having to worry about event management costs like catering and transportation.
• Share easy-to-access and eco-friendly resources, which were available even after the event — unlike in-person events where students that miss the event can’t access the information at a later time.

4. WiCyS’s Career Fair

After a year of hard work, the Women in Cyber Security’s (WiCyS) recruitment event was on the brink of cancellation owing to the COVID-19 pandemic. Here’s how they saved it by moving to a virtual event platform

• Recrutment tools that helped WiCyS enhance the hiring process.
• Exhibitor booths, live chat, and networking opportunities for attendees.
• Hiring information available for access till after the event as well.
• Live webinars and presentations to connect with the audience.

5. LRF’s Patient Education Programs

The Lymphoma Research Foundation (LRF) had to transition their patient education programs online, but they were worried about the virtual event lacking engagement options, hard to access for an older audience, and difficult to use for speakers.

However, by opting for a virtual event platform like vFairs, they were able to grow their impact even in a virtual environment. Here are the features that stood out for them:

• Easy navigation and quick adaptability with a user-friendly design.
• Increased exposure with an online platform.
• Inclusive virtual event with accessibility features like text-to-audio, color contrast, and text enlargement.
• Convenient learning by hosting content online.
• Seamless networking with engagement features like chat rooms and Q&As.

6. ACC’s Benefits Fair

The American College of Cardiology (ACC) wanted to strengthen ties with their employee base. They wanted to arrange a benefits fair, but with a globally dispersed workforce, the travel, accommodation, and venue costs would’ve been exorbitant. Adding to that, they’d have had little means to measure the impact of their efforts in an in-person environment. 

With a virtual events platform, they were able to offer all ACC Benefits information, in a single virtual space.

Here’s how this helped them deliver a high-engagement benefits fair:

• The virtual auditorium helped ACC deliver benefits information in an engaging and helpful way. 
• The video vault helped ACC showcase ACC success stories and employee journeys, helping attendees feel more connected with the brand.
• The chat features let attendees connect with the speakers in a more personal way for questions.

Conclusion

Since the virtual domain offers a convenient and safe way of organizing events while maximizing exposure. That means virtual events are here to stay, pandemic or no pandemic.

Event planners can seamlessly move their events online and offer modern event services. Virtual event platforms have a host of features that make this possible, like visually-rich event spaces, video and chat functionality, live and pre-recorded webinars, customizable booths, and downloadable resources.