How NEXUS21 Virtual User Conference Increased Registration By 320%

Highlights

The three-day virtual customer conference, NEXUS21, hosted by NetNumber, was a massive success. It was a gathering point for NetNumber customers, its solutions, and the industry direction. The conference offered a platform for networking among professionals and learning about NetNumber’s innovative solutions.

The Challenges

The major challenge for NetNumber was the global pandemic that prevented them from holding their usual in-person NEXUS customer event. They could not host one in 2020, and when they realized that the circumstances wouldn’t change in 2021, they had to shift towards a virtual format.

NetNumber had previously hosted webinars, but they understood that for NEXUS, they needed something more comprehensive and engaging. Challenges included:

Finding an appropriate platform that could handle a full-scale virtual event
Redesigning and planning their content for the virtual format, keeping in mind the reduced attention span of online attendees
Ensuring that the event was engaging and interactive, rather than just a series of webinars
Incorporating customer content into the event, not just their own
Providing opportunities for networking and interaction, which are key elements of an in-person event

The Solution

Event Gallery

vFairs provided several solutions to help NetNumber overcome these challenges:

Engaging Virtual Environment

With vFairs, NetNumber was able to set up a life-like 3D lobby that resembled a hotel, offering a unique and engaging experience for attendees.

Tailored Content Delivery

NetNumber used the platform to deliver content according to the regions people were in, thus tailoring the experience for specific audiences.

Interactive features

vFairs allowed NetNumber to use interactive avatars of the sales team, providing attendees with an option to book an appointment or chat instantly.

Flexible Scheduling

With vFairs, content was available on-demand, ensuring no one missed out due to time constraints.

Networking Opportunities

vFairs facilitated easy communication between attendees and NetNumber representatives through AI matchmaking and chat rooms aligned with each technology area.

The Results

The NEXUS21 virtual customer conference was a resounding success. With the help of vFairs, NetNumber saw an unprecedented increase in registrations, a 320% rise when compared to prior in-person events. They managed to double the number of countries represented in their registration count and observed over 90% of attendees returning for key content days. The positive feedback received from customers further underscored the success of the event and the effectiveness of the vFairs platform.

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How NetNumber Increased Registration of its NEXUS21 Conference By 320% Over Their In-Person Event

The platform was a great way to share valuable content and networking opportunities despite the pandemic.