How to Create a Registration Link for an Event

Event technology has advanced greatly, and how we manage, host, and plan events has changed dramatically over the years. Whether you’re planning to host an online conference or a physical event, online registrations have become the go-to choice for all event organizers.

If the biggest question you’re asking yourself is how to create a registration link for an event, then this blog is for you. 

In this blog, we dig deep into how you can set up online registrations for your event, choosing the ideal ticketing platform and its must-have features. We will also share some tips and best practices to increase attendee engagement and ensure a better event planning experience. 

Benefits of Online Event Registration

Before we discuss how to create a registration link for an event, let’s consider the benefits of online registration. Moving your event registration online is the right thing to do, and there are numerous compelling reasons for it.

Streamlined Process

First of all, online registrations will help make the event planning and execution process a lot more straightforward for you. Collecting registration details online and then compiling the data through automated processes brings convenience and efficiency. Moreover, it also adds convenience to the event attendees’ experience. They don’t need to fill out and submit forms manually and can completely avoid long queues.

Added Features

Online registrations are also a great way to leverage additional features like data collection automation, email marketing campaigns, CRM integrations, payment processing, etc. Event organizers can do that within the same platform and save time and valuable resources.

Data Collection & Analysis

One of the biggest benefits of knowing how to create registration link for an event might be data monitoring and live analytics. The online registration process will allow you to collect and analyze all the data through actionable insights. Many ticketing and registration software offer full dashboards for live event stats.

3 Ways To Set Up an Event Registration Link

Don’t know how to create a registration link for an event? No problem! There are numerous ways to do this, and we have thoroughly explored how you can generate one for your event. Let’s get started:

1. Use Ticketing & Registration Platforms

An online registration platform typically offers features such as online registration forms that you can host on custom landing pages, payment processing, communication tools, reporting and analytics, attendee management, and more. 

This can all be centralized in an event management software, making event setup even more convenient.

Registrations and ticketing platforms make collecting information, receiving payments, and managing event user data quick and easy. Event registration platforms, when part of an event management platform,  provide a simple and dependable way to create registration links and organize a successful event. 

When choosing an event registration platform, be mindful of platforms that charge fees per attendee ticket. Luckily, leading event registration platforms like vFairs do not have commission fees per registration and provide excellent features for organizing a successful event from start to finish.

2. Collect Information via Online Forms

When collecting attendee data and creating a registration link, consider using online forms such as Survey Monkey, Microsoft Forms, and Type Forms to collect data.

However, Google Forms is a more reliable tool for collecting attendee data and creating registration links. It provides a simple and customizable way to create event registration forms, offering a user-friendly interface and easy-to-use tools for quick setup. 

Wondering how to create a Google form for event registration? Here are the essential steps:

1. First, log into your Google account and click on Google Apps
2. Click on Google Forms.
3. Create a new form to get started.
4. Tailor your form to your specific event needs. You can choose the type of answers like open ended, multiple choice, etc. 
5. Mandate fields. The form also lets you mark required responses so you get the most important information.
6. Add a personal touch with custom themes and designs.
7. Share the form and start collecting responses.

While it’s simple to use Google Forms for event registration, it offers a different level of advanced features and customization than dedicated event registration platforms. These platforms provide intricate customization options and communication tools. 

Moreover, you are responsible for managing the data with Google Forms. It generates a Google sheet with the responses but lacks additional data management tools or features.

3.  Use Social Media

Many organizers social media to attract attendees and encourage them to take action. This includes promoting live events, sending invites to the target audience, and providing links for users to sign up on the event’s page.

Facebook Event Page

Popular social media platforms like Facebook let you create and market your event registration link by following the steps laid below:

• Go to your Facebook homepage or page where you want to create the event.
• Click on “Events” from the left menu or the “Create” button and select “Event.”
• Fill in the event details like the event name, location, date, and time.
• Add a description, event photo, and any other relevant event information.
• In the “Ticketing” section, you can add a link to your external registration page.

After your link has been published, you can advertise your event on various Facebook pages and groups and collect relevant attendee details via registration.

Create an Event on LinkedIn

To create and promote an event registration link on LinkedIn, you need to follow the similar steps as above. 

Just log into your account and navigate to the “Events” section on your homepage or page. Click on “+ Create” to begin setting up your event. 

Then, follow the usual steps of adding information about your event, pictures, and a registration link through your event platform. 

After publishing, share the unique event URL in your LinkedIn posts, messages, and updates. Add the registration link to your LinkedIn profile’s featured section, and create engaging posts to keep your network informed. 

Promote the event in relevant LinkedIn groups and invite connections who may be interested. This approach helps maximize your event’s visibility and encourages more sign-ups.

However, relying solely on social media for registration links for events has its drawbacks. Event planners may need help to reach their target audience due to the constantly changing algorithms and associated visibility risks. Moreover, you will need an already solid audience on social media before you can start doing this.

Choosing an Event Registration & Ticketing Platform

After you decide to host an event, the next natural step would be to choose an event ticketing and registration software that meets your needs. Choosing the right platform can significantly enhance your event planning and management experience and will also be a huge value-add for attendees.

If you’re wondering how to set up registration for an event, the right platform can make all the difference. If you want to create a link for registration through registration platforms, here are some key considerations:

• Event Goals: Always keep your event goals in mind before you choose a ticketing platform. Make an informed decision by making sure the platform you choose can help you achieve your goals.

• Budget: Your event budget should always be a top priority as some ticketing solutions might be more expensive than others. Evaluate the platform’s pricing structure, including ticketing fees, processing charges, and any hidden costs in order to determine its affordability and fit within your event budget.

• Ease of Use: The platform you use should have an intuitive interface that is easy to use for all your staff and attendees.

• Customization Capabilities: Every event registration form can have different fields, so it is important to choose a platform that allows you to fully customize everything.

• Integrations with Popular Software: Registration forms should be able to integrate directly with a CRM or popular payment gateway of your choice for added convenience.

• Reporting Features: As discussed earlier, live event reporting and analytics are the most important benefits of online event registration. Make sure you choose a platform with robust reporting features to track ticket sales and general attendance stats.

• Mobile-Friendliness: You must consider mobile responsiveness for your event registration and ticketing, as an increasing number of attendees will access it from their mobile devices.

• Data Security & Compliance: When handling sensitive attendee data and personal information, you must consider data security. The platform you choose should comply with strict protocols to safeguard attendee information.

• Customer Support: You may encounter issues while setting up your online event registration process. While that might be unavoidable, what you can do to mitigate the effects is to choose a platform known for quality customer service. 

Choosing the right platform can depend more on your event goals and requirements than anything else. What works for one event might not work for others. 

However, to reduce the friction that comes with dealing with multiple event management tools, it can serve you well to choose an all-in-one event management platform. You won’t need to juggle between various platforms and teams, as it is possible to do everything through the same platform. 

Must-Have Features for All-in-One Event Registration Platforms

A complete registration and ticketing system can make online event registration a delightful experience for all stakeholders. Event organizers can leverage its features to create a customizable and branded experience that will not only delight attendees but is also convenient for them.

Here are some of the most important features that you should be looking out for in an all-in-one event registration and event ticketing system.

1. Branded Event Registration

Online registration for an event can have various goals and requirements. Therefore, a completely customizable solution is required to make sure the event landing page, registration form, ticketing prices, and payment gateways are exactly what you need. Here are some of the most important customizable solutions that your online registration process should have: 

Customized Landing Page Builder

Your landing page is where you will put all of the event information, sponsor logos, speaker list, registration form, and the full event agenda. So, this might be the most important place of your entire event and probably needs the most attention and customization. You should be able to design a landing page from scratch or choose a template from available designs.

Variable Ticketing Options

Event organizers should be able to create different types of tickets based on price, access, or the number of people allowed with one ticket. Many events can have multiple ticketing tiers for attendees and having this option is important for online event ticketing solutions. For example, you may want to add a free ticket option, one with included meals for in-person attendees, or a full access pass that includes additional content. Some additional ticketing features also include the option to create group registrations, add discount codes, create customized tickets with add-ons, etc.

2. Automated User Segments

Attendee segmentation can be a great way to collect and group information for further action. You can do that easily with a ticketing solution that automatically segments users based on the details they put in their registration form fields. This is a great way to take away these user segments for running custom email campaigns, sharing relevant information, or offering each segment more targeted content. 

3. Social Media Community Building Tools

When an attendee registers for your event online, they become a potential lead that you absolutely don’t want to lose. Moreover, registration doesn’t always mean that they will attend the event. So, you need to start looking for event registration features that also give you the opportunity to build a community.

For example, vFairs offers an amazing LinkedIn Community Builder that you can leverage to enhance attendee engagement and ensure all registered users attend the event. This is easily linked to your registration form. Every time someone submits the form, they will be prompted to join the event community on LinkedIn. This is an easy solution for all event organizers’ community-building woes.

4. Email Marketing Tools

After you have attendee data, you will need to keep sending reminder emails to all prospective attendees that have shown interest in your event. For this, you need an all-in-one event registration solution with built-in email marketing tools. Email campaigns are an important feature as you don’t need to export your data to another platform to create and send out these emails. 

Read more about what you can do with email marketing features to market your event like a pro and boost event engagement.

5. Integrations

Your online event registration solution should be able to integrate with popular software and payment gateways to ensure that the experience is smooth for both event organizers and attendees. Some important integrations can include CRMs like Hubspot, ATS software like ZohoHR, and other attendee data management solutions. Your solution also needs to integrate with popular payment gateways like Stripe, PayPal, Authorize.net, etc.

This can be done easily through solutions like the vFairs App Store. It is a completely self-serve system where you can add integrations easily without any technical help from developers. All you have to do is choose the integration you want and then follow the on-screen instructions to add it to your event.

You can do all of that and more with the vFairs event registration and ticketing system. The myriad of features will help you run a smooth online registration process from start to finish.  

How To Set Up Online Registration For An Event: 5 Quick Steps

Setting up registration and ticketing with vFairs is easy, and intuitive. 

Here are a few quick steps on how to set up event registration with the all-in-one vFairs solution:

1. Start Building a Landing Page

The first step is to build a landing page for your event. The vFairs backend has a quick and simple drag-and-drop landing page builder, making this process quick and easy.

The vFairs event landing page builder is an easy tool that anyone can use to create a landing page in minutes. 

The landing page builder has templates you can choose from and customize with additional elements. You can add text blocks, and banners, change fonts and colors, and play around with it. It also integrates an AI-powered image generator that uses textual prompts to create website banners for you.

2. Create Ticket Pricing

The next step is to start creating your ticket tiers and price range. You can use the vFairs solution to create various ticketing tiers and types and distinguish them with levels of access. So, someone with the highest-priced ticket can get access to the entire event and its content. Whereas, a user with a lower-tier ticket can only access a few areas of the venue.

3. Allow Add-Ons & Group Registrations

The vFairs solution also allows event organizers to create group registrations through the same form. So, this is the time to create the event registration form and packages for group registrations if your event will allow it. You can also add special add-ons as paid features to the registration form. 

For example, you can gate a webinar as a paid add-on and anyone who wants to attend it can pay a certain amount of money at the time of registration. This is a great revenue model as you can increase ROI by creating a certain level of FOMO around the add-ons and attracting more attendees to register for them.

4. Add Payment Options

Online event registration forms typically include several secure payment gateway integrations. It’s a good idea to incorporate them into your registration process now. vFairs has introduced the vFairs Payment Marketplace, which provides an ideal solution for the demand for efficient, adaptable payment solutions suitable for a global audience. The new Payment Marketplace includes the following features:

1. One-Click Activation: Access over 30 payment gateways with a single toggle in your vFairs event dashboard.
2. Global Reach: Offer localized payment options to attract and accommodate attendees worldwide.
3. Uniform Checkout Experience: Provide a consistent, user-friendly payment process regardless of the chosen gateway.
4. Real-Time Tracking: Monitor payment statuses and attendee activations instantly.

Furthermore, vFairs supports popular payment gateways like PayPal, Stripe, Authorize.net, Paymaya, Moyasar, Fatora, etc. You can also add the option to pay with a credit card.

5. Customize and Brand Your Registration Page

Now that all the essentials are locked down, you can create more brand uniformity through customizations. The event registration or landing page is your playground and you can add logos, banners, and change layouts as per your liking. You can also use your company’s brand imagery, fonts, or colors to wow your audiences and make a great first impression.   

You’re all set! 

You can now start collecting registrations with your vFairs ticketing and registration software. The all-in-one solution ensures attendees and event organizers a uniform and holistic experience. It reduces the friction between moving from one tool to another and makes the whole process extremely efficient.

Bonus Tips to Quickly Increase Event Registrations

Collecting registrations for any event can be a huge take on as it requires much preparation and planning. While you may have all the essentials like a responsive and efficient registration form, a branded landing page, a killer agenda, and a marketing plan, sometimes you need to add a little bit of pizzazz and go the extra mile.

Here are some amazing tips with examples from vFairs flagship event Discover Next, that you can use to boost online registrations for your event even more: 

1. Leverage Event Marketplaces

Event Marketplaces are one of the best ways to boost event registrations and get the ball rolling on your marketing efforts. These marketplaces hold tons of events, and users visit these landing pages from all over the world. It is a great way to ensure you get the attention of individuals who are looking to attend events like yours. You can add special discounts for people who register from a marketplace or give them a free add-on to incentivize more people to register.

2. Offer Early Bird Discounts

Nothing boosts interest more than discounts and early bird promotions, which are a great way to get people excited about your event. The first few registrations might be the most difficult to get but such discounts can help create an easier path to more attendees. Many users wait for a discount to pop up before registering, even if they’re interested in your event. 

3. Host Free Pre-Event Sessions

If you’re hosting a conference or summit, chances are that your attendees are just aloof about your event and might need more context. Hosting free webinars or in-person sessions for prospective attendees can be a fantastic way to get their attention and spread more awareness about your event. However, don’t give away everything in those free sessions; keep your attendees intrigued and interested in learning more.

4. Create Event Video Promotions

Event videos are a great way to get attendees interested in your event through visual media. It is evident in the present age that video content performs a lot better than written text. So, if your content marketing efforts aren’t fulfilling your goals, shift to videos and you will see a difference. You can read our quick guide on event videos to understand more about how to create promotional videos that will attract attendees.

5. Social Media Hype

You can create awareness on social media about your event, but you can also use it to create buzz around it. Create event pages on LinkedIn, Facebook, and other social media channels. Use community-building strategies to get more people to interact with your event page and run polls or giveaways to increase engagement. Social media is one of the best ways to contact your audience directly and create content that resonates with them.

6. Partnered Marketing

If you have exhausted all your personal marketing channels, it is time to leverage others’. You can get in touch with your sponsors and speakers and ask them to promote your registration links for events to their audiences as well. This not only boosts engagement with your content but also adds credibility to your event’s name as more people start talking about it. Another way to do this can also be to leverage influencer marketing and get the right people to post about your event. 

You’re all set! Online event registration can completely transform the game for you and open new opportunities for improving attendee experience, engagement, and data collection. If you want to see what the vFairs all-in-one event registration and ticketing software can do for you, book a demo with us today.