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Creating a product involves a huge investment of time and resources, from initial ideas to technical tweaks, continuous improvements, and countless demos. After all that effort, the product deserves a launch that truly showcases the team’s hard work.
But planning a successful product launch is tricky. There’s no one-size-fits-all formula—each product needs its own unique approach. Plus, in the competitive race for consumer attention, it’s a challenge to make sure the right people notice your launch.
In this blog, we’ll explore innovative virtual event ideas to help you create an unforgettable product launch that captivates your audience and does justice to all the effort put into development. Whether you’re aiming for a global reach or a more targeted audience, these strategies will ensure your launch stands out.
A virtual product launch event is a digital or online gathering used to introduce and promote a new product, service, or initiative to an audience. It mirrors the structure of a traditional in-person launch but is entirely conducted in a virtual environment through various online platforms or software.
Key aspects of a virtual product launch include:
Overall, a virtual product launch aims to generate excitement, engagement, and awareness around the new product or service while leveraging the benefits of online connectivity and interaction.
Did you know the world has 4.33 billion internet users and 3.53 billion are on social media? That’s huge, right? It shows just how vital digital platforms are, and they’re only getting bigger. Why not leverage this and opt for a virtual product launch?
Trust us, the benefits of going virtual are convincing. By the end, you’ll see why we’re all in on virtual launches!
A physical event restricts you to a limited audience. The venue can host a limited number of people and most of them come from within the same city. Hence, the reach of a physical launch event is very restricted. On the other hand, a virtual product launch helps in reaching out to a global audience.
Anyone with an internet connection and a laptop/smartphone can join from any part of the world. Additionally, an online platform can host several times more people than a physical event venue. This further contributes to taking your product launch event global with a virtual launch.
In a physical launch event, there are numerous costs involved. These include but are not limited to the cost of the venue, logistics, parking lot, marketing, equipment, and staffing. In the case of a virtual launch, you can avoid most of these costs. There is no hassle of booking a venue, taking care of the logistics, training staff for good service, and worrying about the décor.
By handing over all the worries of a virtual launch to renowned platforms like vFairs, organizers can have a hassle-free event. If you choose to go ahead with vFairs, you will get a dedicated manager for your event to ensure its success. Isn’t that great?!
It is hard to get credible data from a physical event. A virtual product launch helps in overcoming this problem. Since everything is managed online, it becomes easier to get valuable insights about the event. Questions like the following can be easily answered if you go for a virtual launch.
With the help of this data, you can understand the behavior of your target audience and tweak your future events accordingly.
In a physical event, it is hard for attendees to engage in a conversation with the company representatives due to space issues and time constraints. In a virtual launch, this no longer remains a problem. A virtual product launch comes with chat tools that enable the attendees to get in touch with the company representatives.
Virtual event hosting platforms vary in their services but most of them provide audio, video, and text chat facilities. This not only enhances engagement during the event but also improves the overall event experience for the attendees, enabling them to remember the event for a long time.
Webinars and presentations are key to a killer virtual product launch, letting you deep dive into what makes your product tick. With vFairs, attending is a breeze—no Flash, just seamless, secure interactions. Get everyone talking with live Q&A, polls, and real-time captioning, plus tools that spark connections and learning. It’s the dynamic, accessible setting your launch needs.
Big names like Apple are all in on virtual launches, showing off new iPhones to the world online. Why? Because going virtual means broader reach, lower costs, and solid insights, all while growing your business and racking up leads. Ready to make a splash? Launch your product with flair and watch your business soar.
Virtual events have significantly transformed the way people participate in various gatherings, conferences, and entertainment activities, offering numerous benefits that traditional, in-person events might lack. Here’s how you organize an exceptional virtual product launch:
A product launch’s goal is to immediately captivate and excite your audience. Without an engaging interface, interest fades quickly. For a standout virtual product launch, aim for an immersive experience. This means hosting your event in a 3D space that mirrors real-life venues, with various rooms branching off a central lobby for easy exploration.
Features like animated avatars enhance realism, making attendees feel like they’re there in person. Plus, these spaces offer great opportunities for showcasing your brand with banners and standees.
For any event, especially virtual product launches, aggressive promotion is crucial for drawing in a big crowd. Start by targeting your audience with tailored marketing through emails, hitting your email lists hard. Then, tease your event on social media with hints of “something new brewing” to spark curiosity and build anticipation. As the event nears, send out email invites with a registration link, and add a handy option to save the date directly in their calendars.
But don’t stop once they’ve signed up; people tend to forget. Keep their attention with reminder emails—one a day before and another an hour before your event—to ensure a great turnout.
Another way to enhance the attendees’ experience is to offer them a feel of the actual product. While this is often easier to implement with in-person events, you might still be able to extend the experience virtually.
If you’re in the technology industry and are launching a new software tool, create a booth to host trials for it in your virtual lobby. You can make a few key modules accessible or show the main interface. A product simulation or a video of it in action could also provide attendees with a feeler of the real deal.
Virtual events often stumble with engagement; one-way chats just don’t cut it for a lively product launch. To spice things up, why not mix in live Q&A sessions? They let your audience dive in with questions, making the experience interactive. Plus, offering one-on-one slots or an interactive booth in a 3D space can cover those who can’t make it live.
This feedback loop isn’t just for show; it’s gold for product development, giving you real insights into what your audience craves or what tweaks your product might need.
Simply put, by nailing your virtual product launch, you eliminate the hassle of handling crowds, creating a seamless, interactive experience that everyone can enjoy, regardless of their location.
To increase your digital reach, partner up with thought leaders in your niche for your virtual product launch. Influencer marketing works wonders for product launches as it boosts event visibility (and credibility) by lending their audiences to your event.
Invite them to host your event or indulge in a speaking session, where they offer their insights. You should also ask your partners to promote your event through their social channels and announce their appearance, ensuring greater reach.
If you’d like to take things up a notch, offer them early access to your product and ask them to share their experience at the event. Industry leaders are trusted sources and their approval could mean a lot of business for your new product. And for the attendees, the event offers a convenient way to interact with their idols.
Want to really amp up the fun?
Try gamification or hand out some cool freebies! Imagine setting up a scavenger hunt with clues about your new product, guiding folks to booths to chat with reps or discover product perks. The reward? Maybe an exclusive sneak peek or a freebie of the product. Or, how about a spin-to-win or lucky draw right from their couch? Everyone digs a good freebie, especially when it’s hassle-free. Here are some of the options:
When done right, virtual product launches can be even more exciting than their in-person counterparts. As long as you’re making good use of your digital resources and taking the time to answer queries and engage with your audience, you’ll be able to get a lot of eyeballs on your new release.
Just be sure to advertise extensively, create immersive event spaces, provide an interactive experience, both with the product and your team, and experiment with games. And in this way, your audiences will be looking forward to all your future events!
Let’s take an example of two apps doing a product launch. App A, new to a busy scene, knew it needed a standout launch. App B, packed with fresh ideas, rushed to show off its groundbreaking promise. App A took two months to perfect its launch strategy, focusing on clarity and appeal. App B went big on hype but left people confused post-reveal. In the end, App A steadily climbed the ranks, while App B’s buzz quickly faded.
The takeaway? A smart, well-executed launch is key to grabbing and holding interest. Let’s explore how to ace this.
Before a product launch, we chat directly with customers—why, you ask? Even after thorough market research, talking directly offers deeper insights into their real struggles, in their own words. This sharpens your sales message by letting you use their language and address their needs in order of importance. It’s simple: a casual chat with a focus group of 10-15 people can make all the difference.
Bugs are the bane of software products, and despite the best efforts of your QA team, a few always slip through post-launch. The remedy? Dive into alpha and beta testing. Alpha testing lets your internal crew and keen users try the app, tackling tasks and hunting bugs—sometimes with rewards for the top bug finders.
Then comes beta testing, opening the door to a wider user base to freely explore, use, and flag any bugs they stumble upon. It’s a hands-on way to catch those elusive bugs and smooth out your app before the big rollout.
A key component of your launch campaign is a marquee event, where you can announce your product and share important information with your audience. You’ll need a virtual event platform to successfully host your virtual software launch. This is going to be your ‘event venue’. And while there are tons of products available on the market, not all of them are created equal.
Here are some of the most important features of a successful virtual product launch:
Branding is crucial for a virtual software launch as you want your attendees to remember you well. Use your virtual event platform to add and customize different rooms. Add logos wherever you can, use standees to market your services, and color code as per your branding guidelines.
Depending on your ease, choose between live and pre-recorded product demos. Either way, make sure that they’re both interactive and engaging.
You’ll need to get in touch with your speakers beforehand and discuss the agenda of each session. This will help you align the content with the needs of your customers. During the sessions, be sure to take questions and encourage participation. The more engaging your event, the more invested your attendees will be in your product.
Your virtual event will also need marketing collateral to nurture incoming leads. Create videos covering various use cases or explaining the features of the products. Publish product specification documents and install instructions, whatever you’d like. Your virtual event platform should allow you to upload these and let attendees save them as well.
For any successful product launch, you need to have a solid plan before you make any announcements. This will include:
And with that, you’ll be ready for a successful virtual launch that wins you leads right from the get-go!
Companies invest heavily in product development, from ideation to launch. Given the team’s effort, a spectacular launch is essential to honor their hard work. Yet, planning a successful launch is complex, with no one-size-fits-all strategy and the challenge of capturing consumer attention in a competitive market.
Often, high-performing teams delegate launches to specialized teams or event companies, striving for a memorable debut. The stakes are high, as a poorly executed launch can cause a product to fail. To keep that from happening, you might want to take a look at these interesting ideas that can help you plan a killer virtual product launch.
Brands often run giveaways and contests before the launch, which allows them to not just maximize awareness but also secure the involvement of viewers.
You could send your product to an exclusive group of participants whom you select via a contest, and they can in return spread the word about your product and share their positive reviews. The key aspect of this idea is to ensure its virality by getting the participants to tag their friends and share posts to create a constant loop of promotions.
Blogs have taken over today’s versatile digital landscape. This is because before making any purchasing decision, consumers like to do extensive research to educate themselves and validate their purchasing decisions. To drive organic traffic, you could get your content team to write about your product on popular websites and blogs. Draft compelling content that instead of being a shameless plug, provides value to the reader, identifies an issue, and organically establishes your product as the problem solver.
The kind of impact and engagement that videos draw is unprecedented. Not only are event videos much more watchable and appealing than text, but studies show that viewers can also retain the content of videos for much longer.
A tried and tested way of generating hype for your product launch is to shoot small teaser videos, that stoke the excitement of viewers and heighten their expectations before the release. Release your teaser a month before the launch so the campaign can gain momentum and share it on popular social media sites like Facebook, Instagram, and Twitter. These teasers can also be great for giving the viewers a feel of what might be in store for them without giving away too much.
A few days before the launch, share longer and more insightful videos that establish the need for it, reveal its key features, and demonstrate how it can add value to people’s lives. Behind the scenes, videos and footage of event preparations could also go a long way in maintaining the hype for the product up until the day of the launch.
A common way to grab headlines is to throw a smashing launch party that is festive and entertaining and creates the right kind of noise. To jazz up your event, you could set a theme, invite chief guests and speakers, arrange live performances, or organize activities to engage the audience, etc.
Get your PR team to write press releases and capture the event happenings on social media so the launch can grab headlines and get people talking.
The event can employ rich interactive tools to educate visitors about the new product and encourage participation from their end with features like chat forums, webinars, polls, and videos available on demand. There are various other options available to virtually showcase the product by delivering product demos, personal pitches, or allowing them to simply download the resources.
You can completely customize the virtual product launch event, from the booths and workflows to your content to ensure it suits your needs.
Another way to create a strong sense of anticipation before the launch is to start a countdown on your digital channels. This will keep serving as a friendly reminder about the product launch while also constantly building up excitement for it.
Create a group of avid followers and check the vibe through pre-event community engagement tricks. This method helps gather potential supporters and gives you a peek into what your audience expects. Plus, get your community to hype up your product launch by organizing fun contests, giving away cool swag, or sharing stories of happy customers. When customers join in, they stick around.
Putting the community first in your chats and posts brings people closer, making them loyal fans. People love feeling like they’re part of something; involving them through community stuff stirs interest in your product.
When it comes to product launches, the chance to dazzle exists in captivating venues adorned with striking lights and cutting-edge stage designs. Extend that enchantment to virtual events by introducing a virtual DJ, adding a touch of that celebratory vibe that brings an air of exclusivity to product launch gatherings. Music plays a pivotal role in setting the mood, establishing an unforgettable ambiance that’s bound to spark conversations among attendees.
Apart from building up anticipation for your new product, conducting 1:1 sessions with speakers can be an enticing factor for those who are undecided about attending. Virtual events present unique capabilities that are often unattainable in physical settings. Providing exclusive VIP 1:1 sessions with speakers via video is an excellent method to offer added value to attendees and could serve as a compelling prize for a pre-event contest.
Incorporate a virtual social wall into your event. These walls serve to showcase and amplify the excitement and anticipation surrounding your launch, while also encouraging attendees to actively participate in the social discourse related to your brand.
Integrating a virtual social wall into your virtual product launch enables you to curate and exhibit all event-related content, including user-generated material like selfies taken at your virtual photo booth by attendees.
People will only make it to the event if they first hear about it. For this reason, you’ll need to invest some time and effort into marketing the event.
Let’s take a look at some of the most popular event marketing channels:
Every virtual event needs an impactful landing page at its entrance. This page will serve two purposes:
These two objectives are very important in driving sign-ups. For this reason, make it visually appealing and captivating. Add event details and a clear agenda.
You will also need to make sure that the registration form is very concise, rather than being a hurdle to entry. All these steps will help you optimize your landing page for conversions! Learn how you can design effective landing pages for your virtual software launch.
Creating excitement and anticipation is key to attracting a large audience to your virtual product launch. Share teasers and sneak previews of your product on your social media platforms, website, and emails. These glimpses can include behind-the-scenes content, product features, or testimonials from beta testers. The goal is to spark curiosity and keep your audience eagerly waiting for the full reveal.
To keep the momentum going, incorporate interactive content such as polls, quizzes, and Q&A sessions related to your product. This can be done through social media or your event’s landing page. Interactive content not only engages your audience but also provides valuable insights into their expectations and preferences, which can be useful for tailoring your launch presentation.
Before the big day, conduct a dry run of your virtual product launch. This includes testing all technical aspects such as streaming quality, audio, and interactive tools like chat and polls. Ensure that all speakers and presenters are comfortable with the format and flow of the event. A smooth, glitch-free experience will make a strong impression on your audience.
After the excitement of the launch, it’s crucial to keep the conversation going. Follow up with attendees through email with a thank you message, a recording of the event, and additional information on where they can purchase or learn more about the product. Also, gather feedback on the event to learn what worked well and what could be improved for future launches.
By following these steps and focusing on engagement, anticipation, and seamless execution, you can ensure that your virtual product launch is a resounding success, capturing the attention and interest of your target audience.
Wondering how to draw crowds to your online event without a physical venue? How do you spark interest in your event before it even happens?
Don’t sweat it—your event’s landing page has got this covered.
A well-crafted landing page isn’t just any page; it’s your ticket to driving registrations for your online product launch. It’s about creating urgency and compelling action, not just existing. This section will walk you through creating a landing page that converts for your virtual product launch. Let’s dive in!
Depending on the kind of product you are launching, you should have a clear idea of what your ideal customer base should look like. This is essential for structuring your communication in a way that’ll attract your target audience and convince them of the value of this event.
Visuals play a significant role in engaging audiences. You have a solid product that is being launched. Use attractive images — either of the product or its useability to capture the attention of your visitors.
Double down your efforts on writing a compelling copy. Provide all relevant information but also give them reasons to register for the launch by addressing their pain points.
The landing page must be easy to navigate with clear copy and interactive design. Confused visitors will leave the page, without taking any action. Don’t forget to mention:
A product launch — either physical or virtual — has multiple facets. You might want to add several webinars to talk about various specifications of the latest product releases, or you might want to engage your audience with keynote sessions by influencers in your respective industry.
It is, however, important to understand that your audience will be joining your event from remote locations, which means they are most likely to have very short attention spans. Therefore, providing the agenda prior to the event makes it easier for visitors — not only to understand what to expect from the event but to also help them plan their schedules according to the sessions of their interest. This also ensures maximum engagement during sessions as visitors are unlikely to be worn out by the time they enter their most relevant session.
What is the end goal of creating this landing page? Maximizing registrations at your online product launch.
Your strategy isn’t absolutely foolproof if it ignores the primary action. Place a button that says “Register Now” loud and clear, and in the direct line of sight of your visitors so they know what is required of them. This will further direct them to the registration form, fulfilling your goal.
Just as in a physical event, sponsors and other participating bodies are the shining stars of online events as well. Adding their logos on your landing page would help drive a larger number of visitors from each one of their platforms as well as your own, maximizing registrations at your online product launch.
As stated previously, a number of visitors landing on your event page would be looking forward to an online version of a product launch for the first time. To ensure you provide them with sufficient assistance, a section with frequently asked questions along with their answers would benefit users to a great extent, resulting in a more compelled audience and more signups.
Speaking of promotions, the success of every event depends on the number of relevant eyeballs that it attracts. You want to make sure the right people are targeted, so, you need to promote your landing page on every platform that your audience spends their time on. For example, if you are introducing a new range of gaming laptops at your online product launch, make sure to target young, tech-savvy gamers present on platforms such as Instagram, Snapchat, and Facebook.
Pro tip: Get involved in relevant groups on Facebook and push your event within discussions or post ads to grab as much attention as possible.
Virtual events are changing how we launch products, giving us tons of ways to be creative and get people excited. By using innovative event tech, businesses can reach people worldwide. Adding games, live chats, or immersive product tours increases your chances of sparking interest in your product and front-load pre-orders.
Being creative and trying new things in the virtual world lets businesses boost sales and get closer to their customers. So, get creative, do what your audience loves, and make that virtual product launch unforgettable!
Amna Akhtar
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