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About Company
Cornell University Graduate School
Education
Virtual Resource Fair
Virtual Exhibit Hall, Virtual Exhibit Booths, Gamification
Anitra M. Douglas-McCarthy Assistant Dean for Access and Recruitment
The Cornell University Graduate School has hosted a Graduate School Virtual Resource Fair on the vFairs virtual event platform every spring since 2018. This event aims to share information about available campus resources with prospective graduate students considering whether to accept their offer of admission to Cornell University. Students register for the event beforehand and can log in any time between 11 am to 2 pm on the day of the fair.
Stakeholders from various offices and programs across the university as well as current graduate students are invited to host a virtual booth and serve as representatives in the event to answer the admitted students’ questions and connect them with the offices and resources that will help them succeed in their graduate education.
Each year, these stakeholders are invited to participate in the event. Once they accept the invitation, they receive instructions and a link to guide them through the process of updating or setting up their virtual booths. Each participating office and program selects its representatives who will interact with admitted students on the day of the event.
This year’s event was extremely well attended by students and the stakeholders. Here are some key stats:
Total Registrations
Total Exhibitors
Total Booth Visits
For the first two years, The Cornell University Graduate School Resources Fair was hosted on campus. However, it was challenging to reach and bring all admitted students, esp. international students for a campus visit prior to them deciding whether to accept their offer of admission.
The Graduate School offers over 80 different academic programs. All of these programs hosted campus visits for admitted students at different times. It was challenging for the recruitment office to coordinate these tours and ensure offices providing graduate students with services and resources were fully represented.
Lastly, the Graduate School accepts applications and welcomes students from across the globe. However, not all admitted students were able to travel to campus to participate in campus visits. This situation limited access to the necessary information for them to make well-informed decisions about their offer of admission. As a result, on-campus visits also created inequity in how the admitted students were prepared to transition to graduate school with the help of available resources.
To bring everyone together and create an inclusive and engaging environment, the Cornell Graduate School decided to take the resource fair virtual. All the participating offices and programs set up virtual booths and designated their representatives to host their booths during the live event. Students could drop by and initiate a chat to ask the booth reps questions. Each booth also offered content, including videos and documents to participants that featured key functions and resources that those offices offered. Students could download and save the documents and links for future reference.
Although the live event takes place in March when most admissions decisions are made, the exhibit hall remains open and available to the registrants until mid-April. This allows the admitted students to explore the booths if they were not able to participate in the live event or return to the fair to reexamine the information ahead of their admission decision deadline.
In addition to making the event accessible geographically, the Cornell Graduate School aimed to create an inclusive experience for attendees with disabilities. The vFairs virtual platform complies with the internationally recognized Web Content Accessibility Guidelines (WCAG). A custom-designed ‘accessible view exhibit hall’ was integrated into the main navigation menu, allowing admitted students with disabilities to adjust settings such as color contrast or text size according to their needs.
To keep attendees engaged, the team introduced a virtual scavenger hunt. Cornell-focused items and clues were hidden throughout the virtual venue, including the exhibit hall, individual booths and the lobby for the fair participants to find. This added a fun element to the resource fair, with around 2,000 attendees, who already participated in the game.
Overall, the virtual resource fair helped Cornell reach a wider audience, make information accessible for all, and ensure the event was inclusive and engaging.
The Cornell University Graduate School has been hosting resource fairs with vFairs since 2018. They continue to use the platform because it meets their needs for functionality as well as intuitive design and navigation. Additionally, vFairs allows them to track the event activity and share that information with the participating university stakeholders.
They haven’t made many significant changes to their events over the years. However, when they receive feedback or offer their own recommendations, they discuss them with the vFairs team to promptly and effectively implement the proposed changes.
The resource fair has a consistent number of returning exhibitors and welcomes new ones each year. The new exhibitors accept the Graduate School’s invitation to participate or request to join the event after hearing positive feedback from their colleagues. This enthusiastic response clearly indicates high user satisfaction and an amazing experience with the virtual event and its interface.
With a virtual resource fair, the Cornell Graduate School connected the participating admitted students with offices and programs that deliver important services for graduate students within one platform and event. The level of interaction within the booths was encouraging. Here are some key results from the most recent, 2024 event:
The total number of registrations and attendance is an important indicator of success from a student engagement perspective. The recruitment team also makes sure that participating exhibitors are satisfied with the fair results. The post-event reports from the vFairs platform made it easier for them to prove the value of the event by sharing specific booth engagement metrics.
The level of engagement varied based on the department. While the dining office was busy with questions in chat, the off-campus team had interactivity across chat and document downloads.
The event reports reveal metrics like document views, chat logs and clicks across the various tabs associated with their booths. This level of depth allows booth reps to contextualize success for their respective department.
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Sarah Shaukat
From virtual to hybrid & in-person events, from 50 to 500 to 5,000+ attendees. vFairs makes every event an epic experience.
