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About Company
Metaschool
IT
Virtual Coding Camp
Event Builder
Metaschool is a leading platform for Web3 learning with projects across numerous blockchain ecosystems like Ethereum, Binance, Polygon and more. In the past 11 months, the platform is known to have increased their number of learners from 0 to 123,000+ today and have no plans of taking a break.
Metaschool hosted a series of virtual coding camps that acted as a source of inspiration for new learners to build together as a community and work on the future of the internet. The virtual coding camps turned out to be a successful initiative. vFairs event builder helped Metaschool with hosting live sessions, easy integrations with Zoom, document hosting, customized landing pages, email marketing, smooth networking, and more.
Developers Enrolled
Developers
Steady Participant Pool
Metaschool has always prioritized having a great relationship with their niche audience of global developers. They quickly realized that this could not have been possible without hosting live virtual coding sessions to provide first-hand knowledge on shipping Web3 projects.
One of the biggest challenges they had initially faced was setting up an event landing page to attract their top of the funnel traffic to their live coding camps and capture their email IDs. Organizing live coding camps had been challenging for Metaschool too. It was a big undertaking that involved setting up a landing page, driving traffic to it for sign ups, delivering learning content, and finally bidding goodbye to a happy audience.
Metaschool doesn’t come equipped with EdTech tools. Thus the small team of 13, all working remotely together, have had to branch out and think of several ways to curate these virtual coding camps.
Metaschool had a logo and a color palette to associate with, vFairs used their customization features provided by the Event Builder and beautifully designed landing pages to capture attention as well as well-curated emails.
Customized landing pages allowed them to mention the details and agenda of their event, as well as the speakers featured in the live coding camps. While this detail may be underestimated, the Metaschool team stressed upon the importance of communicating the plan and outcomes of their virtual coding camps to provide real value.
With no ticket fees, they had to work extra hard on making sure to show they were serious about what they were teaching in these sessions. Luckily, this little detail worked for them.
Out of the 14 coding camps they’ve held in the past 11 months, their participant pool has been growing a steady 35% per session. An integration of Zoom has also made it very convenient to track attendance of those signed up. That data has been especially useful in segmenting users for email marketing.
The vFairs email marketing feature worked very well for attendees who didn’t show up to sessions. Several of those who’ve missed the virtual coding camps the first time around didn’t end up missing the next one. In fact, they’ve shown a 60% attendance rate.
Automated emails going out to all those signed up a day before the event until even 5 minutes up to the event have proven to be useful. The average email open rate across all industries is 17.92%. The average open rate for Metaschool coding camp emails was a whopping 32%, meaning that nearly one-third of those who sign up, open these emails.
The detailed analytics provided by the Event Builder provided detailed data of the events, email marketing, sessions, and more.
These events offered a seamless experience for both speakers and participants. Emails went out on time to join Zoom links, the third party tool integrations ran smooth. The chat room feature allowed developers to complete courses in real-time.
From 20 to now 300, developers have been waiting in anticipation to become a part of the virtual coding camps organized by Metaschool. Our coding camp events have thrived and with the help of vFairs, Metaschool has been able to build a cult audience that enjoys coding Web3 projects in a virtual setting.
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Amna Akhtar
From virtual to hybrid & in-person events, from 50 to 500 to 5,000+ attendees. vFairs makes every event an epic experience.
