AI’s Role in Shaping Event Brands of the Future: Lessons from Event Tech Live | Adam Parry

About the Episode 

Join vFairs CEO Muhammad Younas and guest Adam Parry for an insightful discussion on the dynamic shifts in event marketing. 

With technology evolving at lightning speed, event organizers are discovering exciting new ways to connect with their audiences and design unforgettable experiences. Yet, as Artificial Intelligence becomes more commonplace, it’s essential to strike the right balance between using technology and nurturing genuine, human connections. 

In this episode, Younas and Parry explore actionable strategies to harness AI effectively, retain audience attention, and form genuine relationships in a tech-driven world. 

Key Takeaways

• Expand reach by moving traditional media and advertising efforts online, and recognize tech innovations to build engaged communities.
• Use AI to streamline event tasks while keeping human interaction central, ensuring intuitive, user-friendly event platforms.
• Implement tools and follow-up methods to help attendees remember key takeaways post-event.
• Encourage in-person networking for deeper connections that digital interactions can’t replace.
• With digital ad restrictions rising, consider events as key touchpoints to build brand loyalty.
• Blend learning with entertainment to create engaging events that keep audiences returning year after year.

Tune in for practical insights on blending technology and human connection to transform your event strategies!