How to Use Empathy to Drive Event Tech Innovation | Naomi Clare Crellin

About the Episode

Improving engagement can directly result from incorporating empathy into the event tech world. When teams are led and managed with empathy, the culture improves and workers can better put themselves in the customers’ shoes.

We speak to Naomi Clare Crellin, the Founder and CEO of Storycraft Lab. She works with strategic planning teams as they navigate times of change, innovation and transformation. Using human-centered design techniques, she develops customized planning tools and audience empathy approaches that elevate messaging delivery and activation for her clients.

In this episode, we cover: 

• Human-centered design and its importance for events
• Personalization and how it drives inclusion
• How can virtual events catch up with in-person events in terms of engagement
• StoryCraft Lab’s unique engagement experiences
• Tips for event organizers who want to create unique engagement experiences