Comment planifier et produire un contenu exceptionnel pour votre prochain événement ?

Are you struggling to create content that grabs the attention of your event attendees and serves for a more extended period? Well, you’ve come to the right place!

As an event host or a marketing ace, you must have heard the famous Bill Gates’s statement on marketing: “Content is king.” If you are running events, you have to give kudos to Gates for setting up a top-notch standard for content that every event marketer agrees to.

These days, with most event organizers relying on virtual event platforms for their brand or product marketing, everyone involved in the event’s success heavily relies on content more than ever. 

The real question is how to choose the right tone or theme for your event content. In addition, what can you do to maximize your content to increase ROI before, during, and after the event? 

To help you with this, we have mentioned tips for creating content for automation, repurposing, and better ROI.

You might also be interested in reading: Tips for Writing Content That Your Event Attendees Will Love.

How To Keep Your Event Content Alive

Content promotion is effective for businesses looking for ways to reach a wider audience for their event. You certainly have a similar goal associated with your virtual event and its success. Here are some ideas that can help you create and promote event content. 

1. Tips to Make Most Out of Your Existing Content

Build Listicles Around Event Content

No matter how interactive you think your event is, the attendees will not have the energy to watch every session of your virtual event. Here is when you can curate essential content for them. For instance, you can grab critical quotes from each virtual event session and put them in a round-up. This process will help your attendees capture all the relevant insights into the event and give your content a second life. 

Turn Compelling Content into Social Content

During the event, excellent points or anecdotes can wow the audience. But what happens a week after the launch of the event? You must ensure your content reaches the right audience and grabs the limelight it deserves. Therefore, turning data points into social objects like videos, images, or text items can spread your content further.

Leverage Hashtags

The atomization does not stop with your recent event. Instead, hashtags like #ThrowbackThursday or #Blastfromthepast offer the opportunity to bring the content back to life. With the previous content, you can also market your upcoming events by simply attaching a popular hashtag. 

2. How to Repurpose Your Event Content on Other Channels

Like other marketers, you must also put a lot of time and effort into creating an online event. With so much hard work, you can not simply be satisfied with the engagement only during the event. Instead of letting the work vanish to a mere flash in the pan, you can repurpose your event content on other channels to squeeze the appreciation juices to the fullest. 

Repurposed content is relatively popular these days and also highly beneficial. If you are stuck on the idea that only original content is king, you might need to think again. As per a survey by Databox, repurposed content often yields better results than the original content. 

So now that you’re aware of how important it is to repurpose your event content to other channels, here are some ways to do it.

Turn Your Event into a Blog Post

With a blog post you can do wonders for your content. You can create a much easier blog post with your content. All you have to do is download a recording of the event and transcribe the audio. Lastly, publish the transcribed blog post on your company website.

Embed Video Clips into the Landing Page

There is no denying that videos are ruling the content world. Landing pages containing videos tend to grab better traffic and deliver a better conversion rate than text or images. It is primarily because videos are more engaging and interactive. 

Therefore, you might want to step out of your comfort zone and put some effort into creating a video to repurpose your event content.

Share It On Social Media

Social media is a fantastic place to keep your content alive for a long time. You can share the repurposed event on your company’s social profiles in video, text, or images and attract a larger audience. 

You can post a short video compilation of funny bloopers or backstage preparation before your event. Furthermore, you should share the best pictures from the event on your Facebook or Instagram. 

Turn Content into a Podcast

You might have heard of this idea before, but never really got the time to push your first podcast for production. Well, now is your chance to join the podcast revolution. Podcasts are in demand, and with your repurposed video content, you can also become part of the hype. You must download the audio, use a sound editor, and export it as an MP3 file for publishing. 

Content Before the Big Day

Creating excellent content takes a lot of time. Therefore, your event content should not be a one-use wonder. 

When it comes to creating content for virtual events, you have to go beyond creating stuff that will be used during the event. Pre-event content is necessary as the content used during and after the event. 

Pre-event content should generate brand awareness before the event launch, drive registration, and build anticipation.

Whether creating content for social media marketing, email campaigns, or ads, you must keep the goal in mind: generating as much event hype as possible. 

Following are the pre-event content must-haves: 

• Promotional videos
• Session announcements
• Event infographics
• Pre-event blogs
• Pre-event podcast
• Prevent surveys
• Press releases
• Brand ambassador programs
• Paid advertisements
• Community Slack or LinkedIn Group

Content During the Event

Finally, the big day is here. On the event launch day, you must position your content to deliver the experience you promised the attendees. 

You not only have to choose the right virtual event platform, but also make sure the content created leaves the audience amazed. Your content should be able to engage your audience with the brand. 

While popular virtual event platform like vFairs handles your event’s management, engagement, and other factors, here are the critical elements for creating content during the event:

• Greet the audience with the excellent content-rich experience from the beginning of the event.
• Minimize risk by creating pre-recorded sessions and uploading them onto the platform. 
• Do not start from scratch. If you have great content in the funnel, use it to create even more rich content for the event. 
• Share informational resources your attendees will love.

Content After the Event

By now, you have put some backbreaking work into planning and producing content that will promote your event and keep it interactive. However, with post-event content, you can keep the magic alive. 

Here are the post-event content tips for you to maximize your efforts:

• Create post-event email campaigns.
• Create a sizzle reel or recap video for social media.
• Share data from event polls.
• Share a gallery of tweets from the event hashtags.
• Share post-event podcasts.
• Share post-event survey results.

Réflexions finales

There is just so much you can do with a fantastic event. However, the key is to ensure you create content that comes to life before the event launch and stays alive for an extended period. The above mentioned tips and tricks will help you achieve this goal, and make your event useful well beyond its running time.