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About Company
Elder Care & Estate Planning
Hybrid Event
Event Builder & Exhibit Halls
Laura Nelson Regional Director of Marketing
Rothkoff Law Group successfully transitioned from entirely in person events to a hybrid program using vFairs. The platform’s user-friendly interface made it an easy switch, especially when coupled with its incredible pre-event onboarding and customer support. Event marketing features helped boost awareness for their cause, providing vendors with increased brand exposure in front of a larger audience. Rothkoff was able to pull off a remarkable event, enjoying increased attendance and engagement rates.
Attendees Registered
Unique Booth Visits
Participants virtuels
After years of exclusively holding in person elder care symposiums, Rothkoff decided to add a virtual element to the event. This meant juggling two types of audiences and ensuring both are nurtured equally.
Going with a hybrid option meant extra responsibility. Since Rothkoff has a small team, with Laura championing many tasks herself, she needed a platform that would help minimize the workload instead of increasing it.
Rothkoff also wanted to increase exposure provided to the vendors and sponsors exhibiting at the event. Additionally, the event also aimed to provide caregivers and professionals working in the industry with more avenues to network with peers, learn about the issues occurring in the industry, and discuss possible solutions. That’s when they found vFairs—a platform promising seamless event management, irrespective of whether it was in person or hybrid.
Rothkoff decided to switch to a hybrid event format with vFairs to boost attendance from exhibitors, speakers, and attendees alike. This shift offered greater ease for elder care professionals, caregivers, and family members, who could now participate online instead. For vendors and sponsors, it provided a lucrative opportunity for marketing with both virtual and in person placements.
Powering the hybrid symposium with vFairs also made networking much simpler. The video chat and chat room features helped professionals connect better with their peers and attendees with exhibitors.
Lastly, Rothkoff needed an event website design that was easy to customize, so they wouldn’t have to worry about creating something from scratch every year. They found great convenience with vFairs template options, that basically allowed Laura to clone the event every year and save a ton of time.
As for the organizers, Rothkoff was provided comprehensive pre-event onboarding and support resources to facilitate the transition.
Rothkoff needed an event management platform that would bridge the gap between in person and virtual programming, without making it harder for Rothkoff’s team. vFairs stepped in and took care of the virtual event completely. The virtual event platform was easy to set up, saved a lot of time by minimizing admin work, and allowed Rothkoff to create an event as per their needs.
With the vFairs Event Builder, Rothkoff was able to handpick the features they needed to create a customized event including its ability to create immersive exhibitor booths, auditoriums, and networking lounges. It also helped that vFairs offered customizable pre-event marketing setups, like landing pages and registration forms. Plus, the intuitive and user-friendly interface made for easy adoption, providing attendees with an engaging virtual experience.
This included an interactive exhibit hall and exhibitor booths. By adding the virtual piece to the event, sponsors and vendors got another avenue to represent themselves and also reach audiences that could not attend the onsite event.
Finally, having templated options available for customization helped speed up event planning as a whole.
Rothkoff’s 6th Annual Elder Care Symposium was a success, unlocking greater attendance. With over 350 total attendees and more than 120 unique booth visits, these impressive numbers highlight the boost in attendee engagement the event generated. The platform’s interactive nature, together with its prompt customer service helped deliver a more inclusive and impactful symposium for all participants.
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Amna Bajwa
From virtual to hybrid & in-person events, from 50 to 500 to 5,000+ attendees. vFairs makes every event an epic experience.
